Metal choice directly impacts price, durability, and customer perception.

1. Gold (Most Versatile)

• Available in yellow, white, and rose
• Common purities: 14K, 18K
• Best for: wide market adaptability

14K → More durable, better for daily wear

18K → Richer look, premium positioning

2. Platinum (Premium Segment)

• Naturally white, dense, and durable
• Higher price point
• Strong for bridal and high-value jewellery

3. Silver (Entry & Fashion)

• Affordable and lightweight
• Works well for volume-driven collections

4. Market Insight

• Yellow gold demand is rising globally
• Lightweight construction is becoming essential due to gold prices

5. Commercial Takeaway

• Offer multiple metal options within the same design
• Optimise gold weight for better margins
• Align metal choice with target customer + market positioning